As we enter this new year I am shifting my strategies and your article gives me so much to digest! What I love about the 3P method is that it's aligned with how I naturally approach creating content. Over the past few years I got sucked into the ROI-at-all-cost thinking, without even really realizing that's what was happening. After reading your article I have a fresh perspective on the past, and a renewed sense oh hope for the future. Thank you!